So third times the charm, right? In my Typography and Logo Design Course during my senior year at Bloomsburg I had to create a logo of some kind. I knew that here I was going to find that logo.
Seen above was round one of drafts. I tried combining my initials into squares and circles. It kind of worked. Until someone said it looked like Batman...
Second round of drafts came around and I tried a few things. As cool as Batman is, I needed something new. I rotated everything, just hoping something would happen. Funny enough, it did. I came across a funny shape, something that would soon help me cement a final logo.
This shape. I looked at the negative space and saw potential. I saw the M but what about the C? Again, I looked at the negative space. The C would live right below the M.
Right in front of my eyes I saw it evolve, I was finally doing it. It still wasn't finished. You could understand the C but the M. There was something else I could do.
With the addition of a few rectangles, my logo was finally complete. An emblem that represented me. Something that people would understand. Something that could live on a website, on a business card or even a letterhead. Most importantly, I was happy with it. I received a lot of positive feedback from classmates after they followed the evolution.
Except for the person who said it looked like the Philly Phanatic...