It's 2025...
The most viewed video I have produced reached over 6.5 million views in August of 2024. This video was WebstaurantStore's first social video to reach 1M+ views on Instagram and is the most viewed social media video to date. (Previously 70k views)
- The Series
The series of "It's 2025..." has been our most successful serialized content at WebstaurantStore. Starting in 2024, the idea came from a team member who wanted to poke fun at the 'old ways' people did things in the kitchen. Things such as how they continue to use old methods when better, newer methods are available and affordable. This soon became popular and heading into the following year, we updated the series to "It's 2025..."
- The Result
In August 2024, I produced WebstaurantStore’s most-viewed social media video, surpassing 6.5 million views. This milestone marked the company’s first Instagram video to break 1 million views, shattering the previous record of 70K and setting a new benchmark for engagement. The "It's 2024...Salt Rimmer" video took off on social media while only being 5 seconds, people seemed to enjoy learning and watching a margarita glass being salted using a "Salt Rimmer" tool.