Matthew Cotter
Social Media Content Creator & Specialist
About Me
I'm a social media expert who has lived and breathed social since as early as the first days of Instagram. As an early adopter of technology and software I find myself always learning about the newest trend or shopping for the newest gadget. On the side I run and create content for my own travel social media account.
Core Skills
- • Video Production
- • Social Media Strategy
- • Video Editing
- • Content Directing
- • Lighting & Rigging
- • Photography
Software & Tools
- • Adobe Premiere Pro
- • Adobe Illustrator
- • Adobe Photoshop
- • Apple OS & Windows OS
- • Sony FX3 Cinema gear
Education
University of Stirling
MSc Digital Media & Communication
Stirling, Scotland | Expected Fall 2026
Bloomsburg University
B.S.B.A. Marketing
Bloomsburg, PA, United States
Interests
- • Short-Form Video Formats
- • Culinary & Kitchen Culture
- • International Backpacking (16 Countries)
- • Modern Camera Hardware Rigging
Work Experience
Social Media Ambassador
2025 - PresentUniversity of Stirling • Stirling, Scotland, UK • Part-Time
- Produce engaging, on-brand short-form video content promoting student experiences, campus events, and academic offerings.
- Collaborate with the central communications team to plan, capture, and edit high-impact TikTok, Instagram Reels, and YouTube Shorts.
- Monitor student community trends and engagement metrics to consistently pitch creative social media concepts.
- Interact directly with prospective and current students online to foster a welcoming, connected digital campus.
Social Media Producer
2023 - 2025WebstaurantStore • Lancaster, PA, United States (On-site)
- Produced over 200+ short-form social media videos in 2024 for all major vertical platforms.
- Pitched social concepts to managers, VPs, and executive staff.
- Scripted, planned, scheduled, and directed shoots using in-house actors.
- Handled lighting setups, audio capture, and cinematic setups on the Sony FX3 camera.
- Optimized raw timelines inside Adobe Premiere Pro.
Digital Communications Specialist
2021 - 2023Michael Baker International • Harrisburg, PA, United States (Hybrid)
- Designed 15+ sleek portal website interfaces for multi-million dollar broadband & transportation pipelines.
- Leveraged active client social media accounts to communicate key milestone accomplishments.
- Organized over 15 public engagement events locally and state-wide.
Sales & Marketing Engagement Specialist
2020 - 2021Air Dynamics • York, PA, United States (On-site)
- Established and developed the company's first marketing department from the ground up.
- Supervised all social platform profiles (Twitter, Facebook, LinkedIn).
- Designed promotional assets, sheets, product logos, and coordinated over 40 B2B sales leads.