Matthew Cotter

University of Stirling • Stirling, Scotland, UK • Part-Time

A leading research-intensive UK higher education institution.

• Direct, shoot, and edit engaging short-form videos about campus and student life with fellow students, including a video I produced achieving 10.5M+ views.
• Collaborate with the university marketing team to align video concepts with current social trends and marketing initiatives.
• Serve as on-camera talent to represent the university for official promotional campaigns and digital marketing assets.
• Balance full-time postgraduate coursework with part-time work commitments, maintaining high academic standing and reliable video project delivery.

WebstaurantStore • Lancaster, Pennsylvania, United States (On-site)

The largest online restaurant supply store with 430,000+ items for sale.

• Scaled the brand's digital presence by producting over 250 short-form videos, optimising video content across all major social platforms, maximising audience reach to new and existing customers.
• Owned the full lifecycle of video production process, including scripting, storyboarding, directing, and editing high-quality video content utilising professional studio lighting, cinema cameras, and Adobe Creative Suite.
• Strategised and developed a balanced content mix deploying both User Generated Content (UGC) and highly polished brand videos to effective target specific B2B and consumer audiences.
• Collaborated closely with leadership teams, pitching marketing concepts directly to Managers and VPs to elevate and develop seasonal digital marketing strategies.
• Actively managed LinkedIn brand mentions and posts while responding to comments and posts in real-time to maintain a positive brand presence.

Michael Baker International • Harrisburg, Pennsylvania, United States (Hybrid)

Nationwide leading provider of engineering & consulting services.

• Conceptualised and deployed 15+ websites used for project stakeholder communications for multi-million dollar broadband and transportation projects.
• Developed and led comprehensive communications strategies with project and community stakeholders in mind to effectively engage local communities.
• Facilitated weekly client-facing project meetings, ensuring proactive communication of project milestones along with on time delivery of digital communication assets.
• Managed paid and organic social media campaigns in coordination with local and government authorities to amplify project news and announcements.

Air Dynamics • York, Pennsylvania, United States (On-Site)

Industry leader in innovative air and material moving solutions for manufacturing.

• Owned all incoming sales leads while coordinating client communications with internal departments.
• Built a comprehensive B2B marketing strategy from the ground up.
• Managed all social media accounts, including Facebook, LinkedIn, YouTube and Twitter (X).
• Produced graphic materials and marketing collateral to support business development efforts.